Pay-Per Click

Pay Per Click advertising is the most effective way of generating quality enquires in your ideal location.
Due to the complexity of the marketing platforms, there are a number of ways in which your business is still able to improve the performance of your Pay Per Click Advertising.

So what is Pay Per Click (PPC) Advertising exactly?
Essentially, PPC Advertising is a internet marketing model where Advertisers pay a fee every time their ad is clicked on.
PPC Advertising allows you to bid on the ad placement in a search engine’s sponsored links when someone searches a Keyword that is related to the services your business provides or the products you are selling.

Every time someone clicks on your ad, sending them to your website, you pay a small fee to the search engine.
When PPC is working correctly, the fee you payed is irrelevant, because the visit to your website is more valuable than what you paid for it.
Here’s an example – You pay 50p for the click, but the click results in a £100 sale, which means you have made a substantial profit!

Pay Per Click offers your business a way of seeing instant results from your marketing budget.
There is a lot that goes into building a successful PPC Campaign, from researching and choosing the most relevant Keywords to organising those Keywords into well-organised Campaigns and ad groups, to setting up PPC landing pages which are relevant to the search.
Maya Digital Media will work with you to understand your true Return of Investment for your Marketing Budget and ensure your money is spent wisely.

This way you are able to make informed, calculated decisions on where your Marketing expenditure is most effective to generate the highest return possible.

On-line Advertising is an investment to generate a higher return on that investment. Having your business appear at the top of Google or Bing is most definitely not a vanity thing, but something every business should be striving for as it means more traffic to your website, which in turn means more profit for you.

Call to us Today about a Free Analysis of your current campaign or about launching a new Pay Per Click campaign for your Business.

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